[Katsuki finds himself biting his tongue when Louis mentions how it sounds like a popularity contest. He almost blurts out something that would no doubt be looked down upon... the fact that in his society, it kind of was a popularity contest. There were rankings that Heroes like himself fought to try and get a high spot in. Katsuki's own dream was to be the one in the number one spot, like his own favourite Hero. And that ranking definitely depending on popularity among the normal people of society.]

...whatever. Who gives a shit what a rando like you thinks?

[He growls that out, feeling his pride insulted.]

And for the record, it doesn't hinder anything to have Heroes faces everywhere. Their fights are usually broadcasted on Television and most people know who they are. So it doesn't affect shit having little kids play with toys of their favourite Hero.